iPhones and Safari limit the Pixel
Privacy limits on iPhone and Safari cut what the browser Pixel can report. The order still happens. Meta often never hears about it.
Meta Conversions API for Commerce7Tock included
Every Commerce7 sale and Tock booking, counted in Meta.
Your Pixel only sees the website. 1Pixel sends online orders, tasting room sales, club signups, reservations and Tock bookings to Meta's Conversions API from the server, where iPhones, Safari and ad blockers can't hide them.
$29.99/month, billed through Commerce7. Free setup help.
Why server-side
Your Pixel only sees part of the story.
The browser Pixel misses sales it never gets to see. 1Pixel sends every sale from Commerce7's side, where the browser can't get in the way.
Ad blockers strip Pixel events
Blockers stop the Pixel script from loading. 1Pixel sends from the server, where they can't reach.
Tasting room and phone orders
POS and phone sales never touch a browser. 1Pixel sends them too, marked as in-store so they don't inflate online results.
Tock
Tock bookings happen out of the Pixel's sight
Guests book on Tock, not in your wine shop, so your site's Pixel never sees the booking. With Tock on Full sync, 1Pixel sends each one to Meta with its own label.
What gets tracked
Every event, sent for you.
Install once and 1Pixel sends these from Commerce7's server automatically. No theme edits, no tag manager.
Website tracking
Optional. Adds four browser events, sent from the browser and the server with a shared event ID so Meta counts each one once. Consent-aware.
Online orders
Checkouts with order value, currency and the wines bought.
Tasting room and phone
POS and phone orders, marked as in-store.
Tock bookings
Full sync only. Labeled Tock in your Event Log, with an optional custom event name so Meta reports Tock on its own.
Commerce7 reservations
Bookings from Commerce7's own reservation calendar.
Club signups
With an optional average member value, so Meta sees what a member is worth.
Club cancellations
Sent when a member leaves the club.
New customers
Account signups, useful for lookalike audiences.
Page views
Every page on your store.
Wine pages
Which wines people look at.
Added to cart
The wine and quantity added.
Checkout started
Carts that reached checkout.
Tock
Tock bookings, tracked and labeled.
Tock bookings are sales too. When Tock is on Full sync with Commerce7, 1Pixel sends each booking to Meta and shows it as Tock booking in your Event Log, apart from wine shop orders.
- Sent as Purchase with the booking value, or as Lead if you prefer
- Optional custom event name, so Meta reports Tock apart from Commerce7 reservations
- Simulate a Tock booking to test before going live
- Tock filter, booking count and status panel in the Event Log
- One switch to stop sending Tock if another tool already does
Partial sync
Bookings stay inside Tock. There's no Commerce7 order to send.
Not trackable
Full sync
Each booking becomes a Commerce7 order. 1Pixel sends it to Meta and labels it Tock.
PurchaseTock booking#10480Sent
To switch, email Tock at [email protected].
The app
A closer look.
Screens from the 1Pixel dashboard inside Commerce7, with sample data. The live demo lets you click through it yourself.
Accurate reporting
Clean numbers in Meta.
In-store vs. online
Tasting room sales are marked as in-store, so walk-ins don't inflate online ad results. Filter the Event Log by channel.
Club value for Meta
Enter an average club member value and every signup carries it, which clears Meta's missing-value warning on Subscribe.
Auto-ship control
Leave recurring club shipments out of Purchase if you only want ad-influenced sales counted.
Duplicates filtered
Repeat deliveries of the same order are caught, so each sale reaches Meta once.
Refunds skipped
Refund and zero-value orders are never sent as purchases. Each skip shows its reason.
Privacy built in
Hashed customer data, automatic Limited Data Use for California, a per-customer opt-out field, and support for consent tools like Ketch and OneTrust.
Who it's for
Built for how wineries sell.
One app covers the website, the tasting room, the club and Tock. Here's what it does for each part of the team.
Marketing manager
You run Meta ads and want them judged on real sales. 1Pixel sends the orders the browser missed, with value and the wines bought, so purchase campaigns have more to learn from.
Tasting room
Your POS sales reach Meta marked as in-store. They help Meta match customers without making online ads look better than they are.
Wine club
Signups arrive as Subscribe with an average member value, and cancellations as CancelMembership, so you can build audiences from both.
Hospitality on Tock
Tastings booked on Tock show up in Meta next to wine orders, each labeled Tock, so Meta can credit bookings to the ads that drove them.
Agency
Send the same events to the winery's pixel and your own with dual pixel. Setup help is free, so you're not the one debugging access tokens.
Setup
Live in three steps.
Install from Commerce7
One click from the App Store. Core tracking needs no theme changes.
Connect your Meta Pixel
Paste the Pixel ID and access token from Meta Events Manager into Configuration.
Simulate and verify
Send a test purchase, club signup, reservation and Tock booking to Meta Test Events.
Setup help is free. We'll work through it with you until the connection works. Email [email protected] or use the contact form.
Pricing
One plan. $29.99 a month.
Everything is included and billed through Commerce7, so there's no separate payment method.
1Pixel
$29.99/ month
Cancel anytime from your Commerce7 dashboard.
Install from Commerce7 Try the live demoBilled in USD, CAD, AUD, NZD, GBP, EUR or ZAR.
- Tock bookings and every Commerce7 server event
- Event Log with source, channel and status filters
- Simulate tools and Test Event Code support
- Tracking health checklist and per-event match quality
- Site tag check for double counting
- Dual pixel, duplicate filtering, retry and replay
- Optional website tracking, with a WordPress plugin
- Free setup help until you're connected
FAQ
Good to know.
Does 1Pixel track Tock reservations?
Yes, when Tock is on Full sync with Commerce7, so each booking creates a Commerce7 order. 1Pixel labels those bookings as Tock in the Event Log. On Partial sync the bookings stay inside Tock and can't be tracked. To switch to Full sync, email Tock at [email protected].
Do I need a developer?
No. Install, paste your Pixel ID and access token, simulate, and go live. Orders, club, reservations and Tock need no theme changes. If you'd like a hand, setup help is free: email [email protected].
Does this replace my Facebook Pixel?
No. It works alongside the Pixel and fills the gaps it misses. Shared event IDs stop Meta from counting the same sale twice.
What events are tracked?
Purchase (orders and Tock bookings), Subscribe (club signups), CancelMembership (club cancellations), Lead (Commerce7 reservations) and CompleteRegistration (new accounts). Optional website tracking adds PageView, ViewContent, AddToCart and InitiateCheckout.
Are tasting room sales counted as ad sales?
They're sent to Meta but marked as in-store, so Meta and your Event Log keep them apart from online sales. You can also leave recurring club shipments out of Purchase.
Can I see the app before installing?
Yes. The live demo opens the 1Pixel dashboard with sample data, so you can click through Setup, Configuration and the Event Log.
How is billing handled?
Commerce7 bills $29.99/month in USD, CAD, AUD, NZD, GBP or EUR, or R799.99 in ZAR. You don't need a separate payment method.
Give Meta every sale.
Tock included.
$29.99/month. Free setup help. Orders, club, reservations and Tock bookings.
Questions? [email protected]