Do I need a developer to set up 1Pixel?

No. The entire setup takes about 60 seconds and requires only your Pixel ID and a CAPI Access Token from Meta Events Manager. No theme changes, no code, no developer needed.

Does 1PX replace my Facebook Pixel?

No — it works alongside it. 1PX adds server-side tracking on top of your existing browser pixel. Built-in deduplication ensures Meta never counts the same conversion twice.

What Commerce7 events does 1PX track?

Wine orders (Purchase), wine club signups (Subscribe), club cancellations, Commerce7 reservations (Lead), Tock bookings when synced to Commerce7 (Purchase by default), new customer accounts (CompleteRegistration), and POS/phone orders. With the optional snippet: PageView, ViewContent, AddToCart, InitiateCheckout.

Is customer data safe with 1PX?

Yes. All customer PII is SHA-256 hashed before being sent to Meta. Nothing is stored in plaintext. California customers automatically receive Meta's Limited Data Use flag for CCPA compliance.

How is 1PX billing handled?

Billing is handled entirely by Commerce7 at $29/month — no separate account or payment method needed. Available in USD, CAD, AUD, NZD, GBP, EUR, and ZAR.

Built for Commerce7 New · Tock tracking

Server-side Meta tracking for every Commerce7 sale — including Tock.

Q: Does 1Pixel track Tock reservations?

Yes — when Tock is on Full integration with Commerce7 so each booking creates a C7 order. 1Pixel detects externalOrderVendor: Tock and labels them in Event Log. Partial sync is not trackable.

1Pixel sends wine orders, club signups, reservations, and Tock bookings to Meta's Conversions API — bypassing iOS, Safari, and ad blockers. See every conversion in your Event Log with clear source labels.

Install from Commerce7 Read the docs

60ssetup

98%match rate

0code needed

Meta Conversions API Tracking active

SetupConfigurationEvent Log 8

Purchase Tock booking TOCK-4S8F9C Sent

Purchase Tock booking TOCK-3J62NK Sent

C7 club CLUB-9K2M Sent

Lead C7 reservation RES-7H4N Sent

Why server-side

Your Pixel only sees part of the story.

📱

iOS & Safari block Pixel

iPhone users are invisible to browser tracking. Meta optimizes blind — your ROAS looks worse than reality.

🛡️

Ad blockers hide sales

Desktop blockers strip Pixel events. Server-side CAPI sends from Commerce7 — never blocked.

🍷

POS & phone orders

Tasting room and phone orders never hit the browser. CAPI captures them automatically.

🎟️

Tock bookings stay invisible

Without Full Commerce7 sync, Tock reservations never become C7 orders — and never reach Meta. 1Pixel labels them when they do.

New feature

Tock bookings — tracked & labeled.

When Tock syncs into Commerce7 as orders (Full integration), 1Pixel sends each booking to Meta as Purchase — and shows Source: Tock booking in your Event Log, separate from wine shop orders.

Default: Meta Purchase with booking value
Optional: send Tock as Lead instead
Simulate Tock booking before going live
Filter Event Log by Tock bookings only

Tock setup guide →

Partial sync

Bookings stay in Tock only.

Not trackable

Full sync

Each booking → Commerce7 order.

Tracked as Tock booking

What gets tracked

Every Commerce7 event.
Automatically.

Purchase

Wine shop & DTC orders

Online, POS, and phone — full value, currency, and product IDs.

Purchase

Tock bookings

Full sync only. Labeled separately in Event Log. Optional Lead routing.

New

Lead

C7 reservations

Native Commerce7 calendar bookings — not Tock.

Wine club

Signups and cancellations for accurate audiences.

CompleteRegistration

New customers

Account signups for lookalike building.

Optional

Website snippet

PageView, ViewContent, AddToCart, InitiateCheckout — consent-aware, deduped with CAPI.

Setup

Live in 60 seconds.

Install from Commerce7

One click from the App Store. No theme changes for core tracking.

Paste Pixel ID & CAPI token

From Meta Events Manager → Settings. Save in Configuration.

Simulate & verify

Test Purchase, club, reservation, and Tock booking in Meta Test Events.

Dual pixelAgency-friendly

Auto retryNever lose events

CCPA / LDUHashed PII

Event sourcesLive counts by type

Pricing

$29/month.
Everything included.

Billed through Commerce7

1Pixel – Meta CAPI, Facebook Server-Side Tracking & Tock

All events, Tock tracking, dual pixel, event log, tracking health, and simulate tools — one plan.

$ 29 .00 / month

Tock bookings + all Commerce7 server events
Event Log with source filters & delivery status
Simulate & Test Event Code support
Tracking health checklist inside Commerce7
Dual pixel, deduplication & automatic retry
Optional website snippet for top-of-funnel events

Install from Commerce7 App Store

Cancel anytime from your Commerce7 dashboard

CAD $39 AUD $45 NZD $49 GBP £23 EUR €27 ZAR R550

FAQ

Good to know.

Does 1Pixel track Tock reservations?▶

Yes — when Tock is on Full integration with Commerce7 so each booking creates a C7 order. 1Pixel detects externalOrderVendor: Tock and labels them in Event Log. Partial sync (bookings stay in Tock) is not trackable.

Do I need a developer?▶

No. Install, paste Pixel ID + CAPI token, simulate, and go live — about 60 seconds. No theme changes for orders, club, reservations, or Tock.

Does this replace my Facebook Pixel?▶

No — it works alongside it. Server-side CAPI fills gaps the browser Pixel misses. Shared event IDs prevent double-counting when both fire.

What events are tracked?▶

Purchase (orders + Tock), Subscribe (club), Lead (C7 reservations), CompleteRegistration (new accounts), CancelMembership (club cancel). Optional snippet: PageView, ViewContent, AddToCart, InitiateCheckout.

How is billing handled?▶

Commerce7 bills $29/month in USD, CAD, AUD, NZD, GBP, EUR, or ZAR. No separate payment method.

Now with Tock tracking

Give Meta the full picture.

$29/month · 60-second setup · Tock, orders, club & reservations